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The evolution of dietary habits has brought a significant shift toward functional, convenient nutrition. Once considered niche, RTD (Ready-to-Drink) protein beverages have transformed into a booming category with broad appeal—from athletes to office workers, from meal-replacers to midday snackers.

According to market insights, the RTD beverages market is expanding rapidly due to increased awareness of health, fitness, and on-the-go nutrition. This sector, particularly the protein RTD category, is growing in response to the demand for quick, effective, and enjoyable ways to meet daily protein requirements without sacrificing time or taste.

Protein plays a vital role in muscle repair, satiety, weight management, and overall health. With that in mind, RTD protein beverages are crafted to offer high-quality protein sources—whey, casein, and increasingly, plant-based proteins like pea and soy—while catering to dietary preferences like vegan, keto, or gluten-free.

What sets RTD protein drinks apart is their ease of use. There's no mixing, no…

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